Media News
Benjamin Li
Mar 24, 2011

Beijing-based Partners International launches OOH creative agency

BEIJING - The Partners International, a newly created OOH boutique agency in Beijing, has launched OOH creative agency DreamCast.

The agency's lastest OOH project for Tencent in Wanda Square in Beijing
The agency's lastest OOH project for Tencent in Wanda Square in Beijing

DreamCast is headed by creative director Tarzan Wang and account service manager Andy Zhang.

Diamond Tai, CEO of The Partners International, explained that DreamCast would offer clients the latest international and local innovations. The agency will show how clients can use the latest OOH creative and technology in their campaigns. The team has run briefing sessions with advertisers including Yili, Motorola and Nescafe in China.

DreamCast will also publish a monthly free e-magazine called Seven to educate on creative outdoor usage. The e-magazine PDF will be sent to 900 listed readers, including marketers, advertsers and agency executives.

The Partners International is currently running OOH campaigns for Tencent's new weibo microblogging service and also have photographic services in Hong Kong.
 
 

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

1 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

2 Move and win roundup: Week of January 6, 2025

Global indie rankings: Where are the APAC agencies?

3 Global indie rankings: Where are the APAC agencies?

Campaign China Summit 2025

4 Campaign China Summit 2025

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

WPP mandates four days per week in office

6 WPP mandates four days per week in office

John Wick lookalike goes to battle to sell his car

7 John Wick lookalike goes to battle to sell his car

Woolley Marketing: Why change is not always disruption

8 Woolley Marketing: Why change is not always disruption

CNN’s commercial head on ethical AI and brand safety

9 CNN’s commercial head on ethical AI and brand safety

Top 10 travel brands in Southeast Asia

10 Top 10 travel brands in Southeast Asia

Related Articles

Diamond Producers Association targets China with 'The Diamond Journey'
Sep 26, 2019
Jingjing Ma

Diamond Producers Association targets China with ...

Former Kinetic China GM Diamond Tai launches OOH agency
Mar 9, 2011
Benjamin Li

Former Kinetic China GM Diamond Tai launches OOH agency

Is there a place for 'fake OOH' ads in the industry?
May 2, 2024
Matthew Keegan

Is there a place for 'fake OOH' ads in the industry?

The Economist targets younger audience with OOH campaign
Feb 29, 2024
Marianne Calnan

The Economist targets younger audience with OOH ...

Just Published

Matt McNally returns to Publicis as global CEO of Publicis Health
12 hours ago
Jack O'Brien

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

TikTok launches Messaging Ads in Asia Pacific
1 day ago
Staff Reporters

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

Creative Minds: Ya Wen believes creativity can 'change the world'
1 day ago
Staff Reporters

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

Creatives pick 2024 work they admire—and are jealous of
1 day ago
Staff Reporters

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.