Benjamin Li
Aug 12, 2010

BBH rolls out final Levi’s campaign before parting after 28 years

GLOBAL - BBH has unveiled its final global campaign for Levi's, launching a pioneering new fit concept called Curve ID. The campaign aimed at women is titled 'Believe' .

LeviÆs Curve ID

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

9 hours ago

40 Under 40 2024: Julie Wu, DeVries Global

Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.

10 hours ago

Why Chinese brands are aggressively expanding in ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

11 hours ago

Bestore's regulatory clearance fails to quell ...

The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.

11 hours ago

APAC media spotlight: UM retains Australian ...

But overall media new-business activity drops by a third.