Advertising News
Staff Reporters
Nov 15, 2012

BBH Asia Pacific handed creative account for Singapore's new sports venue

SINGAPORE – Singapore Sports Hub (SSH), a new sports venue to be launched in 2014, has awarded its creative business to BBH Asia Pacific.

An artist's conception of the Sports Hub
An artist's conception of the Sports Hub

The SSH is a sports, entertainment and lifestyle venue set to be launched in 2014 in Kallang, Singapore. The complex includes a national stadium, aquatic centre, commercial space and community facilities.

Jennifer Kelly, senior marketing director, Singapore Sports Hub, said the aim is to take sports to the next level in Singapore through the development of the sports industry, sporting excellence and community participation.

BBH Asia Pacific was appointed following a pitch, and will now be responsible for branding, logo design and communications work in the run up to the 2014 opening.

Source:
Copyright © Campaign Singapore

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