Benjamin Li
Jun 8, 2010

BBDO/Proximity Live injects new blood with Nick Cakebread as general manager

SHANGHAI - Omnicom's BBDO/Proximity Live has appointed Nick Cakebread to a newly created GM role, reporting to founding managing partners Jude Robert and Angelito Tan.

Nick Cakebread
Nick Cakebread
Cakebread is now charged with overseeing BBDO/Proximity Live’s client portfolio and the 30-strong team.

He has experience in working at Fleishman-Hillard in Beijing, Shanghai and Australia. His client experience track record includes Procter & Gamble, The Walt Disney Company, General Motors, LVMH and Sara Lee.

His most recently job was at Fleishman-Hillard Sydney, where he had a dual role as VP and head of consumer marketing for the Australia market, and a regional role as Asia Pacific practice group leader for business-to-consumer marketing.

"Over the last year, our clients have come to us with increasingly challenging assignments that require a greater level of strategic consulting and execution ability,” commented Tan.

“Nick brings with him a strong track record in managing and growing teams and deep expertise in marketing communications that would help our clients communicate with China’s high net worth consumers,” he added.

The appointment follows a series of high profile assignments since the start of the year with Tiffany & Co., Tag Heuer and Christie’s.

Meanwhile, BBDO/Proximity is set to launch a retail and shopper marketing operation in Singapore called Proximity Shop.
Source:
Campaign China

Related Articles

Just Published

7 minutes ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

1 hour ago

WPP shares slump as revenue declines and headcount ...

The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.

8 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

10 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.