Rhandell Rubio
Apr 19, 2011

BBDO Guerrero adds Unilab brand to portfolio

MANILA - BBDO Guerrero Proximity Philippines has picked up the Dolan account for United Laboratories after a competitive pitch against two other agencies.

BBDO Guerrero picks up Dolan account
BBDO Guerrero picks up Dolan account

Ibuprofen Dolan is a new generation of children's fever medicine from Pedriatica, the pedriatics specialist division of United Laboratories. 

Unilab ranks among the leading pharmaceutical companies in the Philippines and one of the largest national advertisers in the country.

"We are thrilled to be working with Unilab on a brand as important as Dolan," said Francine Kahn Gonzalez, general manager at BBDO Guerrero Proximity Philippines. "We have a big brand idea that is aimed at strengthening Dolan's position against competing brands in this very demanding category."

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