DesignWorks will concentrate on design projects such as retail concepts, fashion items, logo developments and fully-fledged brand guidelines. It has also helped BBDO Guerrero in creating the Department of Tourism's banig (mat) logo design, popular among partners and stakeholders.
Tony Harris, chief executive officer of BBDO Guerrero, noted that design can often be the launch-pad for a brand, which allows agencies to get involved with clients much earlier in their development process.
He went on to say that DesignWorks will allow BBDO Guerrero to expand its offering to clients and engage in ever more meaningful conversations with them.
“We have such an array of exceptional talent here that we wanted to be able to work on all potential aspects of design. On other occasions, it is a means of amplifying an existing brand’s success,” he added.
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