Bates CHI & Partners hires head of digital for China

Reporting to Jason Wang, managing director, Wong will focus on building digital, social and through-the-line engagement programs, according to the agency.

Wong has more than seven years of digital experience including expertise in digital/channel marketing, CRM, e-commerce, mobile, social, and digital innovation.

Prior to Bates CHI, Wong spent four years with Ogilvy Shanghai's Global Brand Management Division, working with clients including IHG and UPS on digital/business consulting and account service. He has also worked with Danone Baby Nutrition, L’Oreal, Disney and Hong Kong Disney Land, Pernod Ricard (Martell, Corporate), Jognson & Johnson (Acuvue), and Brands Chicken Essence.

Wong's passion for digital marketing, creativity and ability to work collaboratively make him a welcome addition to the team, Wang said.

Wong said collaboration like that Bates CHI practices is "a key success factor" for digital marketing.