JAKARTA - Bank Mandiri has launched a review of its creative account for an integrated campaign due in 2011.
Sources say that up to 13 agencies have been invited to pitch for the account, including JC&K, Bates 141, Grey, OZE, Dwi sapta, Avicom and Flying Giraffe.
In 2009, Bank Mandiri awarded its US$30 million creative business to be split between Fortune, First Edition and Dentsu.
It is understood that Fortune was not invited to pitch.
With a total asset value estimated at IDR300 trillion (US$33.7 billion), Bank Mandiri is one of the largest banks in Indonesia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Influencers have a responsibility to question their sources before sharing defamatory content.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Au steps down after four years, announcing her departure on LinkedIn.
.png&h=268&w=401&q=100&v=20170226&c=1)
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?
.jfif&h=268&w=401&q=100&v=20170226&c=1)
