Asiya Bakht
Nov 25, 2009

Bank Danamon set to pitch creative in Indonesia

JAKARTA - Bank Danamon, one of Indonesia's top ten banks, is tipped to pitch its creative account.

Bank Danamon set to pitch creative in Indonesia
The review is believed to cover the bank's credit cards business and corporate account.

Sources suggest that several agencies including local shop Neo and Grey have been invited to pitch for the business.

The incumbent for this business is Hakuhodo, which has handed the account for the last two years. The agency’s contract with the bank expires in December.

The pitch is believed to be a part of mandatory review the bank rolls out every two years.

Last year Bank Danamon selected Hakuhodo for a new product launch. 

The bank's creative business was at one point being handled by Leo Burnett Kreasindo, which won the account in November 2004.

Bank Danamon Indonesia is a major player in the country's commercial banking scene, with some 1,100 offices and 750 ATMs throughout the archipelago.

Two-thirds of Bank Danamon Indonesia stock is owned by an entity jointly controlled by the Singaporean Government and Deutsche Bank.

  

Related Articles

Just Published

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

7 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

7 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

7 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.