Jane Leung
Sep 1, 2010

Baidu launches software focused search platform in China

BEIJING – Chinese search giant Baidu has launched a search platform exclusively focusing on software news and developments in China due to officially debut on 2 September.

Baidu launches software focused search platform in China

The Baidu software portal allows users to search for computer and mobile software only. The site provides integrated search results from six external websites including Skycn.com, Onlinedown.net, Duote.com, Sina.com, Zol.com.cn and Pconline.com.cn.

The pre-launch version can be accessed via soft.baidu.com.

China Tech News reported that the soft version of the search platform also offers software recommendations in specific categories including instant messaging, anti-virus and system tools. The aim is to provide a single platform for downloads, and keep users moving from link to link.

In January, Baidu announced its partnership with Japanese e-commerce site Rakuten. According to a report on Reuters, the partnership will take flight in the first half of October.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.