Asiya Bakht
Feb 10, 2009

Axis Telecom pitches $30 million media account

JAKARTA - Axis, Indonesia's fifth GSM mobile operator which entered the market in March last year, has called a US$30 million pitch for its media account.

Axis Telecom pitches $30 million media account
Four agencies including ZenithOptimedia, Carat, OMD and incumbent Activate are believed to have been shortlisted after a credentials submission.

Sources suggest that the telco’s contract with its existing agency might expire soon.

Axis is owned by Natrindo, the Indonesian unit jointly held by Malaysia’s Maxis Communications and Saudi Telecom Company (STC), the largest GSM operator in Saudi Arabia. Maxis holds a 44 per cent stake, STC 51 per cent and the remaining five per cent by private shareholders. As part of the efforts to connect people across the vast archipelago, Axis had spent about $1 billion by the end of 2008 to build up its network coverage.

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