Axis Telecom pitches $30 million media account

Four agencies including ZenithOptimedia, Carat, OMD and incumbent Activate are believed to have been shortlisted after a credentials submission.

Sources suggest that the telco’s contract with its existing agency might expire soon.

Axis is owned by Natrindo, the Indonesian unit jointly held by Malaysia’s Maxis Communications and Saudi Telecom Company (STC), the largest GSM operator in Saudi Arabia. Maxis holds a 44 per cent stake, STC 51 per cent and the remaining five per cent by private shareholders. As part of the efforts to connect people across the vast archipelago, Axis had spent about $1 billion by the end of 2008 to build up its network coverage.