AXA Malaysia head of branding and communications Cheah Leng Sooi confirmed that the existing relationship will continue with Grey, following the “appraisal”.
AXA launched a global positioning earlier this year, created by Saatchi & Saatchi’s sister agency Publicis Consultants in Paris. The company has adopted a campaign theme, ‘redefining/standards’, aimed at addressing a key problem it faces: consumer trust levels.
Grey currently handles the AXA business across eight countries - Australia, Japan, India, Thailand, Indonesia, Singapore, China and Hong Kong. Earlier this year, AXA handed its UK creative business to Saatchi & Saatchi.
AXA launched a global positioning earlier this year, created by Saatchi & Saatchi’s sister agency Publicis Consultants in Paris. The company has adopted a campaign theme, ‘redefining/standards’, aimed at addressing a key problem it faces: consumer trust levels.
Grey currently handles the AXA business across eight countries - Australia, Japan, India, Thailand, Indonesia, Singapore, China and Hong Kong. Earlier this year, AXA handed its UK creative business to Saatchi & Saatchi.
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