After announcing this year's winners a few days ago, D&AD revealed what type of pencil-shaped awards those winners have received during its award ceremony last night in London.
Australia's Host/Havas won a Black Pencil (one of three awarded) for the 'The Palau pledge', an initiative that made visitors sign a promise, right in their passport, to help protect the island nation's environment.
The other Black Pencils went to 'It’s a Tide Ad' by Saatchi & Saatchi New York for Procter & Gamble and 'Fearless Girl' by McCann New York for State Street Global Advisors.
APAC agencies brought home 10 Yellow Pencils, which are detailed below, along with all the APAC-based winners. (The table is sorted by the pencil type and then by country, and you can scroll horizontally by dragging the table.)
| Title | Jury | Category | Entrant company | Client | Country |
| Black Pencil | |||||
| Palau Pledge | Branding | Campaign Branding & Identity | Host/Havas | Palau Legacy Project | Australia |
| Yellow Pencil | |||||
| Palau Pledge | Branding | Brand Expression in Print | Host/Havas | Palau Legacy Project | Australia |
| Stop the Horror | Film Advertising Crafts | Direction for Film Advertising | Revolver/Will O'Rourke | Go Gentle Australia | Australia |
| Stop the Horror | Film Advertising Crafts | Casting for Film Advertising | Revolver/Will O'Rourke | Go Gentle Australia | Australia |
| No Conditions Apply - Sindoor Khela | Experiential | Community Experience | FCB India | The Times of India | India |
| Sumo Girls 82 Techniques | Art Direction | Art Direction for Press Advertising | Dentsu | Hokkoku Shimbun | Japan |
| Eating kabuki with your fingers | Graphic Design | Posters | Dentsu | Shochiku Minami-za | Japan |
| The Soy Sauce Posters | Outdoor Advertising | Poster Advertising Campaigns | Ogilvy & Mather Japan GK | Sagawa Shoyu Inc. | Japan |
| End Embarrassment | Packaging Design | Consumer Packaging Design | Interbrand Japan | Matsumotokiyoshi Holdings | Japan |
| Geoff | Branding | Campaign Branding & Identity | Y&R New Zealand | Heinz Australia | New Zealand |
| Re:scam | Digital Design | Service Design | DDB Group New Zealand | Netsafe | New Zealand |
| Graphite Pencil | |||||
| Sydney Design Festival | Branding | Brand Expression in Moving Image | Re | Museum of Applied Arts and Sciences | Australia |
| Palau Pledge | Direct | Direct Response/Ambient | Host/Havas | Palau Legacy Project | Australia |
| Palau Pledge | Integrated | Innovative Media | Host/Havas | Palau Legacy Project | Australia |
| Palau Pledge | Media | Use of Direct | Host/Havas | Palau Legacy Project | Australia |
| Putting the Roid in Android | PR | Product Launch | BMF | Sportsbet | Australia |
| The Sick Bag Song | Book Design | Trade Books | Wei Design | Beijing United Press | China |
| For the unforgettable memory woodcuts | Crafts for Design | Illustration for Design | T-Change Design Co., Ltd. | Chunjie Liu Art Studio | China |
| The Immunity Charm | Creativity for Good | Design/Not for Profit | McCann Worldgroup India | Ministry of Public Health, Afghanistan | India |
| The Good Vibes Project | Digital Design | Digital Design - Beta | Cheil Worldwide India | Sense International India | India |
| M P Tourism - Toys | Film Advertising Crafts | Use of Music for Film Advertising | Ogilvy & Mather | M P Tourism Development Corporation | India |
| Sweet Change | Media | Use of Retail | McCann Worldgroup India | Paytm | India |
| The Immunity Charm | Media | Use of Direct | McCann Worldgroup India | Ministry of Public Health Afghanistan | India |
| Safety Spokes | Branding | Brand Experience & Environments | Ogilvy & Mather Japan GK | Eyes, JAPAN Co. Ltd. | Japan |
| SUMO GIRLS 82 TECHNIQUES | Crafts for Advertising | Photography for Advertising | DENTSU INC. | HOKKOKU SHIMBUN INC. | Japan |
| SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” | Crafts for Advertising | Illustration for Advertising | DENTSU INC. | EAST JAPAN RAILWAY COMPANY | Japan |
| Red Bull Music Festival Tokyo | Crafts for Advertising | Typography for Advertising | Mori Inc. | Red Bull | Japan |
| The Art of Cutouts | Crafts for Design | Illustration for Design | DENTSU INC. | OLFA Corporation | Japan |
| Obsession for Smoothness | Film Advertising Crafts | Production Design for Film Advertising | SIXINC | Double A | Japan |
| IT WAS THIS HIGH | Media | Use of Outdoor | HAKUHODO Kettle/HAKUHODO | Yahoo Japan Corporation | Japan |
| The Soy Sauce Prints | Press Advertising | Press Advertising Campaigns (National) | Ogilvy & Mather Japan GK | Sagawa Shoyu | Japan |
| The Lost Night | Art Direction | Art Direction for Film Advertising | FCB New Zealand | Health Promotion Agency | New Zealand |
| The Child Replacement Programme | Direct | Direct Acquisition & Retention | Colenso BBDO | Mars NZ | New Zealand |
| Re:scam | Direct | Direct Response/Digital | DDB Group New Zealand | Netsafe | New Zealand |
| The Child Replacement Programme | Integrated | Integrated/Medium Business (50-500 employees) | Colenso BBDO | Mars NZ | New Zealand |
| Pitching French Film To Hollywood | Digital Marketing | Online Video Adverts | Ogilvy & Mather Singapore | Alliance Française de Singapour | Singapore |
| Pitching French Film To Hollywood | Film Advertising | Cinema Commercial Campaigns | Ogilvy & Mather Singapore | Alliance Française de Singapour | Singapore |
| Rubbish Famzine Issue No.6 An Emojious Odyssey of the Gluttonous Omnivores | Magazine & Newspaper Design | Independent Magazines | Kinetic Singapore | holycrap.sg | Singapore |
| Coming Of Age | Press Advertising | Press Advertising Campaigns (Local) | DDB Group Singapore | Breast Cancer Foundation | Singapore |
| Hotel Mono | Spatial Design | Hospitality & Workplace interiors | Spacedge Designs | Eighteen | Singapore |
| Capture | Digital Marketing | Online Video Adverts | McCann Worldgroup | Verena International Co. | Thailand |
| Friendshit | Film Advertising Crafts | Direction for Film Advertising | GREYnJ United | KASIKORNBANK | Thailand |
| Wood Pencil | |||||
| NGV Triennial | Book Design | Culture, Art & Design Books | National Gallery of Victoria | Public | Australia |
| The Hearing Test in Disguise | Branded Content & Entertainment | Fiction Film 5-30 mins | CHE Proximity | Cochlear | Australia |
| Fete of the World | Branding | Campaign Branding & Identity | For The People | Australian Ethical | Australia |
| Sydney Design Festival | Branding | Branding Schemes/Large Organisation | Re | Museum of Applied Arts and Sciences | Australia |
| G' AY MATE | Branding | Logos | Interbrand Australia | Cotton On Group | Australia |
| Melbourne Fringe Festival Rebrand | Branding | Campaign Branding & Identity | J. Walter Thompson Melbourne | Melbourne Fringe Festival | Australia |
| The Bottom 100 | Crafts for Design | Photography for Design | Host/Havas | Fund for Peace | Australia |
| The Hearing Test in Disguise | Creativity for Good | Advertising & Marketing Communications/Brand | CHE Proximity | Cochlear | Australia |
| Palau Pledge | Creativity for Good | Advertising & Marketing Communications/Brand | Host/Havas | Palau Legacy Project | Australia |
| Westpac Rescue Rashie | Creativity for Good | Advertising & Marketing Communications/Brand | Saatchi & Saatchi Sydney | Westpac Banking Corporation | Australia |
| Making the List | Direct | Direct Response/Digital | CHE Proximity | LEGO Australia | Australia |
| The Hearing Test in Disguise | Direct | Direct Response/Film Advertising | CHE Proximity | Cochlear | Australia |
| Stop The Horror | Film Advertising | Interactive Film Advertising | Cummins&Partners Sydney | Go Gentle Australia | Australia |
| Tile - Lost Panda | Film Advertising Crafts | Animation for Film Advertising | Alt.vfx | Tile | Australia |
| AIME "Cogs" | Film Advertising Crafts | Animation for Film Advertising | M&C Saatchi, Sydney | AIME | Australia |
| G' AY MATE CAMPAIGN | Graphic Design | Posters | Interbrand Australia | Cotton On Group | Australia |
| Air-Ink Innovation | Integrated | Innovative Media | Heineken Asia Pacific | Heineken Asia Pacific | Australia |
| Until We All Belong | Integrated | Integrated/Small Business (under 50 employees) | Clemenger BBDO Melbourne | AirBnB | Australia |
| ANZ #HOLDTIGHT | Media | Use of Events | TBWA Melbourne | ANZ | Australia |
| Westpac Rescue Rashie | Product Design | Consumer & Industrial Product Design | Saatchi & Saatchi Sydney | Westpac Banking Corporation | Australia |
| Palau Pledge | Writing for Advertising | Writing for Direct | Host/Havas | Palau Legacy Project | Australia |
| Palau Pledge | Writing for Design | Writing for Printed Materials & Graphic Communications | Host/Havas | Palau Legacy Project | Australia |
| Talk about Kunqu | Book Design | Culture, Art & Design Books | Qu Minmin & Jiang Qian | Jiangsu Phoenix Fine Arts Publishing.Ltd | China |
| Walking the Path to Eternal Fragrance | Book Design | Specialist & Limited Edition Books | Hanqingtang Design | Phoenix Science Press | China |
| Penguin Frozen Storybook | Book Design | Children's & Young Adult Books | TBWA\\SHANGHAI | Penguin Books | China |
| For the unforgettable memory woodcuts | Book Design | Specialist & Limited Edition Books | T-Change Design | Chunjie Liu Art Studio | China |
| Chop-Chop Campaign 2.0 | Press Advertising | Press Advertising Campaigns (International) | Amber China / Shanghai | ASD | China |
| Stay Connected | Press Advertising | Press Advertising Campaigns (Local) | Publicis Shanghai | XiaoMi Technology | China |
| A Thread of Hope | Spatial Design | Installation Design | TBWA SHANGHAI | BAO BEI HUI JIA - NGO for Missing Children | China |
| Block Out the Chaos: Babies / Dogs / Wife & Daughter | Art Direction | Art Direction for Press Advertising | Cheil Worldwide, Hong Kong | JBL | Hong Kong |
| Scrabble Keyboard | Digital Marketing | Branded Apps & Games | Cheil Worldwide, Hong Kong | Scrabble Club HK | Hong Kong |
| The Office of Hon Kenneth Leung | Graphic Design | Stationery | Tomorrow Design Office | Office of the Hon Kenneth Leung | Hong Kong |
| Hot & Spicy | Outdoor Advertising | Poster Advertising Campaigns | Ogilvy & Mather Group HK | KFC - Birdland (Hong Kong) Ltd | Hong Kong |
| The Immunity Charm | Direct | Direct Product & Service | McCann Worldgroup India | Ministry of Public Health Afghanistan | India |
| The Immunity Charm | PR | In-Market Campaign | McCann Worldgroup India | Ministry of Public Health, Afghanistan | India |
| Roads That Honk | Product Design | Innovative Product Design | Hindustan Petroleum | Hindustan Petroleum | India |
| Scars of Misery | Press Advertising | Press Advertising Campaigns (National) | Hakuhodo Indonesia | Livy Prathevi | Indonesia |
| Red Bull Music Festival Tokyo | Art Direction | Art Direction for Poster Advertising | Mori | Red Bull | Japan |
| GREEN LIGHT RUN | Branded Content & Entertainment | Live Experience | TBWA\HAKUHODO | adidas Japan | Japan |
| OBSESSION FOR SMOOTHNESS | Branded Content & Entertainment | Sponsored | SIX | Double A | Japan |
| Safety Spokes | Branding | Brand Expression in Moving Image | Ogilvy & Mather Japan | Eyes, JAPAN Co. Ltd. | Japan |
| Emergency Collectibles | Branding | Brand Experience & Environments | Dentsu | Kobe Shimbun | Japan |
| Election in the Dark | Branding | Digital Brand Expression | Dentsu | Yahoo Japan Corporation | Japan |
| Hotel Highway | Branding | Brand Experience & Environments | HAKUHODO Kettle | TWO | Japan |
| Hitotoki Clock | Branding | Digital Brand Expression | Dentsu | KING JIM | Japan |
| Get Back, Tohoku. | Crafts for Advertising | Photography for Advertising | DENTSU INC. | EAST JAPAN RAILWAY COMPANY | Japan |
| The Soy Sauce Posters - Flounder Fish | Crafts for Advertising | Illustration for Advertising | Ogilvy & Mather Japan GK | Sagawa Shoyu Inc. | Japan |
| Rebranding of Sotetsu | Crafts for Design | Photography for Design | good design company | Sotetsu Holdings, Inc. | Japan |
| STAR FLYER | Crafts for Design | Photography for Design | HAKUHODO | STAR FLYER | Japan |
| Optical Odyssey | Crafts for Design | Photography for Design | DENTSU INC. | JINS Inc. | Japan |
| One plus One. | Crafts for Design | Illustration for Design | DENTSU INC. | Ministry of Foreign Affairs of Japan | Japan |
| UNCONTROLLED TYPES by Plotter Drawing | Crafts for Design | Typography for Design | SHA inc. | SHA inc. | Japan |
| Makeup Tools | Crafts for Design | Photography for Design | SHISEIDO CO., LTD. | SHISEIDO CO., LTD. | Japan |
| Eating Kabuki with your fingers. | Crafts for Design | Illustration for Design | DENTSU INC. | Shochiku co. ltd Minami-za | Japan |
| Self-spelling KANJI | Crafts for Design | Typography for Design | DENTSU INC. | The Shizuoka Shimbun and Shizuoka Broadcasting System | Japan |
| “Mist”ery Train | Crafts for Design | Illustration for Design | DENTSU INC. | Willer Trains | Japan |
| Study Opposite Styles | Crafts for Design | Illustration for Design | DENTSU INC. | Tokai Polytechnic College | Japan |
| The Soy Sauce Posters - Flounder Fish | Crafts for Design | Illustration for Design | Ogilvy & Mather Japan GK | Sagawa Shoyu Inc. | Japan |
| GREEN LIGHT RUN | Digital Marketing | Innovative Use of Technology | TBWA\HAKUHODO | adidas Japan | Japan |
| Emergency Collectibles | Direct | Direct Response/Press & Poster | Dentsu | Kobe Shimbun | Japan |
| GREEN LIGHT RUN | Experiential | Tech Led | TBWA\HAKUHODO Inc. | adidas Japan | Japan |
| Old Spice - We Make Scents for Men - Mask | Film Advertising | TV Commercials 1-20 seconds | Sony Corporation Creative Center | P&G | Japan |
| Obsession for Smoothness | Film Advertising Crafts | Direction for Film Advertising | SIXINC | Double A | Japan |
| The Soy Sauce Posters | Graphic Design | Posters | Ogilvy & Mather Japan | Sagawa Shoyu | Japan |
| Safety Spokes | Graphic Design | Digital & Mobile | Ogilvy & Mather Japan | Eyes, JAPAN | Japan |
| Fossette | Graphic Design | Posters | Knot | Fossette Hair Ginza | Japan |
| Laforet Grand Bazar 2017 Summer | Graphic Design | Integrated Graphics | Wieden+Kennedy Tokyo | Laforet HARAJUKU | Japan |
| Uncontrolled Types by Plotter Drawing | Graphic Design | Posters | SHA | SHA | Japan |
| The Beauty of Food Logistics | Graphic Design | Posters | Dentsu | Toyota | Japan |
| Make it Metal | Media | Use of Interaction | Ogilvy & Mather Japan GK | Sony Music Labels (Japan) | Japan |
| OBSESSION FOR SMOOTHNESS | Music Videos | Direction for Music Videos | SIXINC | DOUBLE A | Japan |
| 360° BOOK | Packaging Design | Structural Packaging Design | SEIGENSHA Art Publishing, Inc. | SEIGENSHA Art Publishing, Inc. | Japan |
| Sumo Girls 82 Techniques | Press Advertising | Press Advertising (Local) | Dentsu | Hokkoku Shimbun | Japan |
| COGY Wheelchair | Product Design | Innovative Product Design | TBWA / HAKUHODO | Tess | Japan |
| 3Dimensional Unpacked | Graphic Design | Moving Image (Graphic Design) | Cheil Worldwide | Samsung Electronics | Korea, Republic of |
| 3Dimensional Unpacked | Spatial Design | Set & Stage Design | Cheil Worldwide | Samsung Electronics | Korea, Republic of |
| Drought | Press Advertising | Public Service Press Advertising | Hakuhodo Malaysia | Greenpeace Malaysia | Malaysia |
| Go Balls Out | Branded Content & Entertainment | User Generated | FCB New Zealand | Testicular Cancer New Zealand | New Zealand |
| NZ Police Recruitment | Collaborative | Agency - Client Collaboration | Ogilvy & Mather New Zealand | New Zealand Police | New Zealand |
| Re:scam | Digital Design | Websites | DDB Group New Zealand | Netsafe | New Zealand |
| SelfieSTIX | Digital Marketing | Digital Tools & Utilities | Colenso BBDO | Mars NZ | New Zealand |
| The Child Replacement Programme | Direct | Direct Integrated Campaigns | Colenso BBDO | Mars NZ | New Zealand |
| Re:scam | Direct | Direct Product & Service | DDB Group New Zealand | Netsafe | New Zealand |
| Fight for Territory | Experiential | Tech Led | DDB Group New Zealand | Lion | New Zealand |
| Fight for Territory | Experiential | Out-of-Home | DDB Group New Zealand | Lion | New Zealand |
| The Child Replacement Programme | Film Advertising | TV Commercial Campaigns | Colenso BBDO | Mars NZ | New Zealand |
| Geoff | Film Advertising Crafts | Animation for Film Advertising | Assembly | Y&R NZ | New Zealand |
| Go Balls Out | Media | Use of Social | FCB New Zealand | Testicular Cancer New Zealand | New Zealand |
| Fight for Territory | Media | Use of Interaction | DDB Group New Zealand | Lion | New Zealand |
| Go Balls Out | PR | Use of Digital & Social Media | FCB New Zealand | Testicular Cancer New Zealand | New Zealand |
| The Child Replacement Programme | Press Advertising | Press Advertising Campaigns (National) | Colenso BBDO | Mars NZ | New Zealand |
| Ford Ranger Direct Mailer | Writing for Design | Writing for Printed Materials & Graphic Communications | J. Walter Thompson New Zealand | Ford of New Zealand | New Zealand |
| Unfettered ink: The Writings of Chen Chong Swee | Book Design | Culture, Art & Design Books | Roots | National Gallery Singapore | Singapore |
| HHH—Horses. Hippotherapy. Heroes | Book Design | Specialist & Limited Edition Books | BUREAU | Riding for the Disabled Association Singapore | Singapore |
| Pitching French Film To Hollywood | Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Ogilvy & Mather Singapore | Alliance Française de Singapour | Singapore |
| Pitching French Film To Hollywood | Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Ogilvy & Mather Singapore | Alliance Française de Singapour | Singapore |
| Nike Hyper Court | Branding | Brand Experience & Environments | BBH Singapore | Nike | Singapore |
| Odd Creatures | Crafts for Design | Illustration for Design | Kinetic Singapore | HOLYCRAP.SG | Singapore |
| Kinetic V6 | Crafts for Design | Typography for Design | Kinetic Singapore | Kinetic Singapore | Singapore |
| Pitching French Film To Hollywood | Direct | Direct Integrated Campaigns | Ogilvy & Mather Singapore | Alliance Française de Singapour | Singapore |
| Disappearing Tiger | Packaging Design | Consumer Packaging Design | Jones Knowles Ritchie | Tiger Beer | Singapore |
| Pitching French Film To Hollywood | PR | Creative B2C Campaign | Ogilvy & Mather Singapore | Alliance Française de Singapour | Singapore |
| Alice's Wedding | Film Advertising Crafts | Casting for Film Advertising | Havas Taiwan | Volvo Cars Taiwan | Taiwan |
| Rhythm of Love Wall | Spatial Design | Installation Design | ADK TAIWAN | 7-ELEVEN Taiwan | Taiwan |
| Now in Fruit Flavours | Art Direction | Art Direction for Press Advertising | GREYnJ United | Ferrero | Thailand |
| Friendshit | Branded Content & Entertainment | Fiction Film 5-30 mins | GREYnJ United | KASIKORNBANK | Thailand |
| Loving Bangkok Night | Press Advertising | Press Advertising Campaigns (National) | TBWA\\Thailand | Phornphan Madhurapojanakul | Thailand |
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)