SHANGHAI – After a three-round competitive pitch involving four agencies, Auditoire has been appointed to create and produce the grand opening event for the new flagship Porsche Centre in Shanghai Pudong.
Auditoire is a brand experience agency based in China and specialising in high profile international brands.
The opening event, which will be held during September in Shanghai, will include state of the art performances and technology.
Antoine Gouin, managing director of Auditoire China, said the company is delighted to pursue its collaboration with Porsche China and to accompany such a great sports car brand in its quick development and expansion program in China.
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