Asia-Pacific YouTube Ads Leaderboard: March 2020

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets.

In an unprecedented global moment, brands and organisations alike will be adjusting their messaging to react to the current climate. Here in APAC, we are beginning to see the results of early pivoting of creative ads. In this month’s leaderboard, GovSingapore used an ad to grow awareness about social responsibility—in the form of a humorous rap video to impart helpful habits in a crucial time. We can expect to see more of such purposeful ads in the coming months, as more brands will double down on the power of creativity to break out of restrictions and put out work that is fresh, out-of-box, and meaningful.

AUSTRALIA – NEW ZEALAND
SamsungAustralia. Samsung | S20

HONG KONG
HSBC Hong Kong. 兌現退休承諾，更可扣稅食餐好！

INDONESIA
vivo Indonesia. vivo V19 #PerfectNightPerfectYou

INDIA
OPPO Mobile India. OPPO Reno3 Pro | Clear In Every Shot

JAPAN
アサヒ飲料公式YouTubeチャンネル. 三ツ矢サイダー CM 「5人で乾杯」編 30秒 嵐

KOREA
동원F&B. 캔을따! 캔을 따면, 바로 맛의 대참치~ (feat. 펭수 & 나은)

MALAYSIA
McDonaldsMalaysia. New Twists on a Classic

PHILIPPINES
Lazada Philippines. Lazada 8th Birthday Sale

PAKISTAN
Cornetto Pakistan. Cornetto Fantasy

SINGAPORE
govsingapore. PCK - Singapore Be Steady!

THAILAND
NESCAFÉ Thailand. ชีวิตจริงไม่มี Skip ดูไปให้สุดแล้วหยุดที่ความสำเร็จ พร้อมกำลังใจจากเพลงวัดใจ 4 ภาษาถิ่นในเพลงเดียว!

TAIWAN
ColgateTaiwan. 2020高露潔全效_不囉嗦篇

VIETNAM
Bột giặt Aba. Bột Giặt ABA - Bóng Chuyền