CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Lifeasy China, Sunwoda Electronic Co Ltd China, NEA Singapore | 101.6 | 100.6 | 573 | |
| 2↑ | 14 | VMLY&R | Coca Cola India Project, Lululemon China Project, QSR Stores Malaysia Project | 81.3 | LG TVs Global | 78.8 | 159 |
| 3↓ | 2 | WPP | The Coca-Cola Company Global | 66.0 | 66.0 | 1 | |
| 4↓ | 3 | Wunderman Thompson | Vedanta India Project, Mega Lifesciences Public Co Ltd India Project | 59.6 | 59.6 | 239 | |
| 5↓ | 4 | DDB | Pfizer Med Ed Australia, Hennessy GTR Gamification China Project, Carlsberg 1664 China Project | 50.6 | 50.6 | 223 | |
| 6↓ | 5 | Leo Burnett | McDonald's China Project, Siam Kubota Thailand, PMI Hong Kong Project | 51.4 | GIO insurance Australia | 50.0 | 160 |
| 7↑ | 9 | BBDO | Mercedes-Benz China, Budweiser China project | 35.4 | 34.9 | 113 | |
| 8↓ | 7 | Havas Worldwide | IKEA India Project, McKinsey & Company India Project, Puy du Fou China Project | 32.0 | 31.0 | 97 | |
| 9↓ | 6 | Digitas | MOC Project, UnionPay Project, Huawei China Project, Ji Nan On Cloud China Project | 30.7 | 30.7 | 52 | |
| 10↓ | 8 | Dentsu | KSF China Project, Ito En China Project, Social Alpha India | 31.4 | United Airlines Global | 30.4 | 129 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Yili China, China Sports Lottery China Planning, Lovely Professional University India | 175.7 | Meta (Facebook etc) Global | 140.9 | 230 |
| 2 | 2 | MediaCom | AkzoNobel China, William Grant & Sons China, Bose Corporation Korea | 72.4 | Breitling China | 68.1 | 54 |
| 3 | 3 | Wavemaker | Foodpanda Philippines, Zuellig Pharmaceuticals Philippines | 60.3 | Campari Group Australia | 56.2 | 127 |
| 4 | 4 | PHD | ShareChat India, Sanofi India, Lead School India | 50.5 | Brillon India | 48.8 | 80 |
| 5 | 5 | OMD | Beiersdorf APAC, Danone Thailand, Sun Life Financial Hong Kong | 51.9 | Yili China TV Buying | 36.8 | 102 |
| 6 | 6 | Zenith | Subway Australia, Reckitt Australia | 47.8 | Edrington Singapore | 30.7 | 62 |
| 7↑ | 12 | Dentsu X | Reckitt Benckiser India, Mandom Malaysia Project | 30.4 | 30.2 | 189 | |
| 8↓ | 7 | Publicis Media | Stellantis Global, Nestle Pakistan | 25.0 | 25.0 | 2 | |
| 9↓ | 8 | Spark Foundry | Abbott Laboratories India, Johnson & Johnson Australia, Meta (Facebook etc) Global | 23.0 | 22.8 | 42 | |
| 10↑ | 11 | Carat | The Coca-Cola Company Korea, SA Government Australia | 31.7 | Foodpanda Malaysia | 21.7 | 161 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| VMLY&R | Coca Cola Project | India |
| BBDO | Mercedes-Benz | China |
| VMLY&R | Lululemon Project | China |
| Special Group | Wimp to Warrior | New Zealand |
| BMF | Nine Entertainment | Australia |
| BMF | Dept of Home Affairs | Australia |
| VMLY&R | QSR Stores Sdn Bhd (KFC) Project | Malaysia |
| VMLY&R | HORLICKS Project | India |
| VMLY&R | FMC Project | India |
| Havas Worldwide | IKEA Project | India |
TOP 10 APAC MEDIA WINS
| Agency | Account | Area |
| Dentsu X | Reckitt Benckiser (India) Ltd | India |
| OMD | Beiersdorf | Global |
| Carat | The Coca-Cola Company | Korea |
| Dentsu X | Mandom (Malaysia) Sdn. Bhd. Project | Malaysia |
| Dentsu X | Tencent Financial Technology | China |
| OMD | National Australian Labor Party | Australia |
| Carat | SA Government | Australia |
| Carat | Woolworths Supermarkets Project | Australia |
| Havas Media | Taisho | Philippines |
| Carat | Hayat Kimya | Vietnam |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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