Data
Ranjani Raghupathi
Nov 10, 2017

Any brand not leveraging Instagram is losing out

This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Mar 18, 2025
Joseph Arthur

Meta to begin testing Community Notes feature ...

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
Jan 8, 2025
Nikita Mishra

Ahead of Trump's second-term, Meta to scrap fact ...

Instagram confesses that it lowers quality of underperforming videos
Oct 31, 2024
Reem Makari

Instagram confesses that it lowers quality of ...

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
Nov 15, 2016
Ranjani Raghupathi

Engagement Meter: The week's top brand posts on ...

Just Published

Oat-of-here: Oatly’s top creative exits—with one last jab at milk
16 hours ago
Luz Corona

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

Move and win roundup: Week of March 31, 2025
17 hours ago
Staff Reporters

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

Yahoo appoints Josh Line as CMO to revitalise brand
17 hours ago
Staff Reporters

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

Hakuhodo appoints new president & CEO for Hakuhodo International
17 hours ago
Nikita Mishra

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.