GUANGZHOU – Digital agency &C has taken the ‘precise digital duties’ of Amway in China, according to an announcement on the direct sales company’s official tendering website.
Amyway’s decision comes after reviewing three other agencies. &C will manage the account via the Guangzhou office.
&C confirmed that Amway is looking for a scientific and complete methodology on media monitoring, reviewing, and buying.
The agency has been working with Amway for its Atmosphere air purifier brand, managing digital marketing solutions to boost brand awareness in China.
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