Ambi Pur | Now That's an Eau De Toilette | Australia

The ‘Now that's an eau de toilette’ campaign positions the detergent brand as an expensive perfume. Consisting of a series of nationwide television ads and jaw-dropping print work, the campaign by JayGrey Sydney is about as creative as possible for a toilet cleaner.

Ambi Pur started out as an air freshener line under Sara Lee. Now venturing into the cleaning product business, the brand is looking to make an impression among Australian households, and especially women.

JayGrey is the result of a relaunch of the Grey Sydney office that took place last month. The rebranding was prompted by renowned Australian creative director Jay Furby’s move to Grey and taking a stake of the WPP agency. Paul Gardner, group chairman of Grey Group Australia and New Zealand continues to oversee the Sydney operation.

“Recent ventures including the development of a digital arm, G2, designed to keep our media campaigns in line with the new media world and i-environment, have delivered great results,” Gardner says. “However, until the establishment of JayGrey, we felt there has still been a gap in our offering, namely a strong, high-profile, extremely creative Grey business in Australia’s major city,”






Credits:
Project Now That’s an Eau De Toilette
Client Sara Lee
Creative agency JayGrey, Sydney
Creative director Jay Furby
Art directors Jay Furby, David White
Copywriters Jay Furby, David White
Account managers Vanessa Long, Claire Manning
Planner Simon Rich
Agency producer Sandi Gracin
Media agency MediaCom
Media business director Andrew Livingston
Media planner Vivienne Gaston-Parry
Production company The Sweet Shop, Auckland
Director Mark Lever
Producer Lynette Gordon
Editor Mark Lonsdale, The Sweet Shop
Post-production company Perceptual Engineering, Auckland
Audio post-production Nylon, Sydney
Photographer Toby Burrows
Retoucher Marcus, Cave
Exposure Television, print, in-store