LNY will also develop a suite of corporate and communication materials for the new healthcare group.
In April 2008, Alexandra Hospital underwent a corporate restructure to become a new entity known as Alexandra Health.
Due to the restructuring, Ministry of Health Holdings now oversees Alexandra Health, presently comprising Alexandra Hospital and Khoo Teck Puat Hospital, according to the healthcare group’s website.
Addison James, CEO of LNY, said in a statement that Alexandra Health is "an innovative and inspiring company and would be tapping fully into LNY’s offering of end-to-end consultancy, design and communication services”.
“We are privileged to have this opportunity to partner Alexandra Health as they pioneer a new approach to healthcare in Singapore”, added Michelle Aw Yong, head of brand consulting, LNY Singapore.
Last week, LNY expanded its team in Singapore by appointing Sarah Chew as client services director.
In April 2008, Alexandra Hospital underwent a corporate restructure to become a new entity known as Alexandra Health.
Due to the restructuring, Ministry of Health Holdings now oversees Alexandra Health, presently comprising Alexandra Hospital and Khoo Teck Puat Hospital, according to the healthcare group’s website.
Addison James, CEO of LNY, said in a statement that Alexandra Health is "an innovative and inspiring company and would be tapping fully into LNY’s offering of end-to-end consultancy, design and communication services”.
“We are privileged to have this opportunity to partner Alexandra Health as they pioneer a new approach to healthcare in Singapore”, added Michelle Aw Yong, head of brand consulting, LNY Singapore.
Last week, LNY expanded its team in Singapore by appointing Sarah Chew as client services director.
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