The Japanese network has hastened its digital transformation in 2021, driven by its units in Singapore and Vietnam, though growth at home was muted. Continuing inattention to DEI is a serious problem.
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Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
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While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
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A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
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