The Southeast Asia-based performance-marketing agency took huge strides in 2021, growing by investment, acquisition, clients and headcount to rival the offerings of its holding-company competitors.
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Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
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The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
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