The agency’s business was hobbled by sweeping top management changes and a loss of business especially from Covid-afflicted businesses, but by winning more business from star client Samsung and building three or four other pillars, it hopes to regain lost ground.
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The Vivendi-owned agency group made the disclosure in its stock market prospectus.
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.
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