The agency’s business was hobbled by sweeping top management changes and a loss of business especially from Covid-afflicted businesses, but by winning more business from star client Samsung and building three or four other pillars, it hopes to regain lost ground.
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Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
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OMD will take over Hoka’s media account from UM in China following a competitive pitch.
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Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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