Grey is starting to make better use of its APAC staff and resources, helping the agency keep employees and stay profitable, but we’re missing clarity on how its merger with AKQA may help.
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She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
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As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
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With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
