With less scope for grand creative campaigns this year, BBDO found itself in a tougher spot than others and had to retool to face client realities.
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Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.
Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.
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