Find out whether the smallest of the three Publicis Communications agencies lived up to its proud name as its parent group continues to consolidate assets.
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Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
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The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
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