Known as a creative powerhouse, Leo Burnett is now generating for the 'Power of One' above its own brand. So is this model working for the agency?
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As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
Reid replaces Simon Shaw in the role.
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
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Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.
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