Staff Reporters
Feb 22, 2013

Aesop selects Media Flair Communications as its PR agency in Singapore and Malaysia

SINGAPORE - Skincare brand Aesop has expanded its relationship with Singapore-based public relations company Media Flair Communications, entrusting it with all PR and marketing initiatives in Singapore and Malaysia.

Aesop was established in Melbourne in 1987
Aesop was established in Melbourne in 1987

These marketing initiatives will include media and customer engagement, and event partnerships.

Aesop currently runs two signature stores in Singapore and recently launched a shop-in-shop store in department store Tangs. In Malaysia, Aesop has one outlet in Penang and recently launched its first Malaysian signature store in Kuala Lumpur. 

Media Flair Communications was founded 10 years ago by Directors Annie Yeo and Alison Ee, and remains a specialist boutique public relations agency with its leading strength in fashion, beauty and lifestyle industries. Its roster of clients includes Shanghai Tang, Blancpain, Estèe Lauder Group, Molton Brown, Pedder Group, Braun, Büffel, Luxottica, Ralph Lauren and Hugo Boss.

Related Articles

Just Published

10 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

17 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

18 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

18 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.