Advertising News
Staff Writer
Mar 6, 2013

Adidas picks Hebe Tien as brand ambassador for year-long campaign in China

SHANGHAI - Adidas has announced that its new 360-degree campaign in China will feature Hebe Tien Fu-Chen as its women’s category brand ambassador.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Thai influencer walks out of KFC ad mid-set

2 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

3 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

6 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

9 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

10 We Are Social appoints APAC CEO, launches Thailand office

Related Articles

Why FIFA's Women's World Cup ambassador is an own goal
Mar 8, 2023
Tim Jotischky

Why FIFA's Women's World Cup ambassador is an own goal

Will Olympic glory translate to more brand investment for women's sport?
Sep 2, 2024
Matthew Keegan

Will Olympic glory translate to more brand ...

Is brand sponsorship enough for Asian sports?
Nov 7, 2024
Preston Tan

Is brand sponsorship enough for Asian sports?

How brands are supporting women in remote Chinese villages
Mar 9, 2022
Minnie Wang

How brands are supporting women in remote Chinese ...

Just Published

Common Interest acquires Amplify to 'empower creativity'
The Information
13 minutes ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

At its core, ‘Careless People’ is a cautionary tale of disillusionment
24 minutes ago
Christina Garnett

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

WPP acquires InfoSum to drive AI-based data offer
38 minutes ago
Shauna Lewis

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Who’s bidding for TikTok?
9 hours ago
Julia Walker

Who’s bidding for TikTok?

Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.