Added Value acquires Saffron Hill to strengthen Southeast Asia

Saffron Hill, now named Added Value Saffron Hill, will benefit from access to Added Value's worldwide network and brand development and marketing insight capabilities.

In turn, Added Value will be strengthened by Saffron Hill’s understanding of and client base in Southeast Asia.

Added Value Saffron Hill will continue to operate under the leadership of Raymond Ng and Tessa Brown as managing directors of Singapore and Rina Zurbito-Igual as managing director of the Philippines.

Janine Hawkins (pictured), CEO of the Added Value Group said: “I am very excited that Saffron Hill is joining our Group. Southeast Asia is a huge opportunity for us.”

Key clients in the region include Kimberly Clark, BAT, Epson, Aviva and SMART.

Ng said: “As an independent agency, we are very aware that to stand out we need to continue to provide client service from senior, high-calibre consultants and offer simple yet creative approaches that focus on solving our clients‚ issues. Added Value’s approaches, tools and advanced frameworks will allow us to dramatically enhance this service.”