News Data
Emily Tan
Sep 30, 2011

84 per cent of urban Chinese are driven to action by mobile ads

ASIA-PACIFIC: Urban Chinese users are the most influenced by mobile phone advertising, according to a joint study by Google and Ipsos. When asked if mobile ads drove them to action, 84 per cent said "yes", the highest demographic in the region.

Mobile ads work best with urban Chinese, urban Indians and Indonesians.

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