The fast-fashion brand showcased its denim products as being suitable for any occasion around the clock.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: 'Uniqlo 24-hour Jeans'
Agency: Unconfirmed
Client: Uniqlo/Fast Retailing
Nominated by:
Isamu Nakamura, director, ECD/head of creative division, McCann Japan
This work shows the quality of the product in a very smart way that can be communicated universally.
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