2015 Agency of the Year winners: Southeast Asia

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ANALYSIS: Solid growth, growing experience

Though the region is diverse in culture and economic development, one thing united agencies across Southeast Asia—a focus on proving their effectiveness as a means to building lasting client relationships.

Leo Burnett took the regional Creative crown thanks to Gold awards in Malaysia, Philippines and Vietnam. The agency attributed its success to a more integrated approach and enhanced focus on data to provide real-time consumer understanding.

In media, Mindshare’s investments in digital products, such as a multi-screen planning tool and a content aggregation platform, carried it to Gold wins in Indonesia and Singapore, as well as Silver in Thailand and Vietnam and Bronze in Malaysia and the Philippines.

Digital agencies rallied around using technology not as an add-on but as a central way to build meaningful connections. MRM//McCann takes regional honours with Golds in Philippines and Singapore. Gold in the Independent Agency category ended up sprinkled throughout the region—Phibious in Indonesia and Vietnam, Cream in Indochina, VLT in Malaysia, IXM in the Philippines and CJ WORX in Thailand. The Secret Little Agency wins the regional award on the strength of its Gold in Singapore.

Leo Burnett Group Malaysia repeats as the PR Agency of the Year thanks to investment in social media, in-house content and video production, and talent development.

Experiential Marketing Agency of the Year went to the Secret Little Agency, which said 83 per cent of its output was experiential in nature. The Integrated Agency of the Year, McCann Worldgroup Singapore, recorded 86-per cent revenue growth, partly thanks to a user-experience lab.

The Specialist Agency of the Year, Leo Burnett/Arc Worldwide Malaysia, named an integrated dashboard and innovative social media tools as key differentiators introduced in the past year.

In People awards, the Philippines made a strong showing: Portia Catuira and Melvin Mangada of TBWA\Santiago Mangada Pun and Joy Santos of Leo Burnett Manila won awards, as did the Philippines’ native Lou Dela Pena of Publicis Singapore.

WINNERS

AGENCY CATEGORIES

Cambodia, Laos, Myanmar Creative Agency of the Year

• Gold: Phibious Cambodia
• Silver: Havas Riverorchid Cambodia
• Bronze: CREAM Communications Group Cambodia

Indonesia Creative Agency of the Year

• Gold: BBDO Indonesia
• Silver: Y&R Indonesia
• Bronze: TCP-TBWA

Malaysia Creative Agency of the Year

• Gold: Leo Burnett Group Malaysia
• Gold: M&C Saatchi Malaysia
• Silver: TBWA Group Malaysia
• Bronze: Lowe Malaysia

Philippines Creative Agency of the Year

• Gold: Leo Burnett Manila
• Silver: Ace Saatchi & Saatchi
• Bronze: TBWA\Santiago Mangada Puno

Singapore Creative Agency of the Year

• Gold: Publicis Singapore
• Gold: Y&R Singapore
• Silver: TBWA\Group Singapore
• Bronze: Grey Group Singapore

Thailand Creative Agency of the Year

• Gold: BBDO Bangkok
• Silver: Y&R Thailand
• Bronze: TBWA\Thailand

Vietnam Creative Agency of the Year

• Gold: Leo Burnett Vietnam
• Silver: Y&R/Wunderman Vietnam
• Bronze: Dentsu Alpha Vietnam

Southeast Asia Creative Agency of the Year

• Winner: Leo Burnett

Leo Burnett celebrating Southeast Asia win

Cambodia, Laos, Myanmar Media Agency of the Year

• Gold: Havas Riverorchid Media Cambodia
• Silver: Havas Riverorchid Media Myanmar
• Bronze: Fulcrum Media Myanmar

Indonesia Media Agency of the Year

• Gold: Mindshare Indonesia
• Silver: Havas Media Group, Indonesia
• Bronze: Maxus Indonesia

Malaysia Media Agency of the Year

• Gold: Carat Malaysia
• Silver: PHD Malaysia
• Bronze: Mindshare Malaysia

Philippines Media Agency of the Year

• Gold: ZenithOptimedia Philippines
• Silver: OMD Philippines
• Bronze: Mindshare Philippines

Singapore Media Agency of the Year

• Gold: Mindshare Singapore
• Silver: Havas Media Singapore
• Bronze: PHD Singapore

Thailand Media Agency of the Year

• Gold: Dentsu Media Thailand
• Silver: Mindshare Thailand
• Bronze: Carat Thailand

Vietnam Media Agency of the Year

• Gold: MediaCom Vietnam
• Silver: Dentsu Media Vietnam
• Silver: Mindshare Vietnam
• Bronze: ZenithOptimedia Vietnam

Southeast Asia Media Agency of the Year

• Gold: Mindshare

Mindshare celebrates regional win

Cambodia, Laos, Myanmar Digital Agency of the Year

• Gold: Endorphine Concept Digital Solutions Cambodia
• Silver: Havas Riverorchid Notch Myanmar
• Bronze: Phibious Cambodia

Indonesia Digital Agency of the Year

• Gold: VML Indonesia
• Silver: Mirum Jakarta
• Bronze: Edelman Indonesia

Malaysia Digital Agency of the Year

• Gold: Isobar Malaysia
• Silver: VLT
• Bronze: Leo Burnett Group Malaysia

Philippines Digital Agency of the Year

• Gold: MRM//McCann Manila
• Silver: Wunderman Philippines
• Bronze: BBDO Guerrero

Singapore Digital Agency of the Year

• Gold: MRM//McCann Singapore
• Silver: TBWA\Digital Arts Network Singapore
• Bronze: Isobar Singapore

Thailand Digital Agency of the Year

• Gold: Dentsu Media Thailand
• Silver: mInteraction
• Bronze: Omnicom Media Group Digital

Vietnam Digital Agency of the Year

• Gold: Leo Burnett Vietnam
• Silver: Phibious Vietnam
• Bronze: Mirum Vietnam

Southeast Asia Digital Agency of the Year

• Gold: MRM//McCann

MRM/McCann accepts regional award

Cambodia, Laos, Myanmar Independent Agency of the Year

• Gold: CREAM Communications Group Cambodia
• Silver: Phibious Cambodia
• Bronze: ComZone Cambodia
• Bronze: Quantum Publicity Cambodia

Indonesia Independent Agency of the Year

• Gold: Phibious Indonesia
• Silver: AITINDO Indonesia
• Bronze: Bounche Indonesia

Malaysia Independent Agency of the Year

• Gold: VLT

Philippines Independent Agency of the Year

• Gold: IXM

Singapore Independent Agency of the Year

• Gold: The Secret Little Agency
• Silver: Tate Anzur Singapore
• Bronze: GOVT Singapore

Thailand Independent Agency of the Year

• Gold: CJ WORX
• Silver: Appsynth
• Bronze: Brilliant & Million Thailand

Vietnam Independent Agency of the Year

• Gold: Phibious Vietnam
• Silver: TK-L Media Vietnam
• Bronze: Ad Store

Southeast Asia Independent Agency of the Year

• Gold: The Secret Little Agency

TSLA jubilant over SEA win

Southeast Asia PR Agency of the Year

• Gold: Leo Burnett Group Malaysia
• Silver: Cohn & Wolfe Malaysia
• Bronze: Weber Shandwick, Singapore

Southeast Asia Experiential Marketing Agency of the Year

• Gold: The Secret Little Agency Singapore
• Silver: iris Worldwide Singapore
• Bronze: Imagination Singapore

Southeast Asia Integrated Agency of the Year

• Gold: McCann Worldgroup Singapore
• Silver: TBWA\Santiago Mangada Puno Philippines
• Bronze: Phibious Vietnam

Southeast Asia Specialist Agency of the Year

• Gold: Leo Burnett / Arc Worldwide Malaysia
• Silver: iProspect Singapore
• Silver: Performics Singapore
• Bronze: Ingenuity Malaysia

PEOPLE CATEGORIES

Southeast Asia Account Person of the Year 

• Winner: Portia Catuira, TBWA\Santiago Mangada Puno Philippines
• Runner-up: Jerome Lim, ZenithOptimedia Philippines

Southeast Asia Agency Head of the Year 

• Winner: Lou Dela Pena, Publicis Singapore
• Runner-up: Andreas Vogiatzakis, Omnicom Media Group Malaysia

Southeast Asia Creative of the Year 

• Winner: Melvin Mangada, TBWA\Santiago Mangada Puno Philippines
• Runner-up: Ali Shabaz, Grey Group Singapore

Southeast Asia New Business Development Team of the Year 

• Winner: Jacqui Lim, Jeremy Heng, Siddharth Surana, Mindy Ang, Russell Lai, Naman Sharma, Havas Media Singapore
• Winner: Lara Hussein, Michael Quay, Farrah Harith, Lee Poh Li, Henry Yap, Marzuki Maani, Ajay Bakhshi, M&C Saatchi Malaysia
• Runner-up: Lou Dela Pena, Joanne Theseira, Jonathan Ng, Sidhaesh Subrah, Jose Kasijo, Kelvin Koo, Avtar Ram Singh, Alvin Tan, Publicis Singapore

Southeast Asia Strategic/Brand Planner of the Year 

• Winner: Joy Santos, Leo Burnett Manila
• Runner-up: Jeremy Heng, Havas Media Singapore

Southeast Asia Channel/Engagement Planner of the Year 

• Winner: Raymond Chin, OMD Malaysia
• Runner-up: Peerachai Chatsakdha, Mindshare Thailand
• Runner-up: Huong Ta, Mindshare Vietnam

Southeast Asia Talent Management Person/Team of the Year 

• Winner: Rachna Nazir, McCann Worldgroup Singapore
• Runner-up: Talent Management Team, DDB Group Philippines

Southeast Asia Young Achiever of the Year 

• Winner: Alexis Guyot, Havas Media Singapore
• Runner-up: Dhananjay Kabra, Havas Media Singapore

Tweets by @CampaignAsia

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