SINGAPORE - At Spikes Asia, Nir Wegrzyn, chief executive of consultancy BrandOpus, spoke to Campaign on the topics of branding and research.
Wegrzyn believes marketers’ understanding of the role of brands and branding is still patchy. He is also unenthusiastic about focus groups—although still widely used to gather ‘insights’, and instead favours implicit research. He explains why in this short video.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
