Inspiration Station
You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
Bridgestone uses tyres and spatial AI to literally drive new art
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
Scripting equality in the Japanese script, one character at a time
INSPIRATION STATION: An exhibition in Tokyo challenges 1,600 years of gender bias and LGBTQ+ exclusion in the Japanese written language.
Helping Santa stay undetected from surveillance tech this Xmas
INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.
Reviving the brew: Kungfu Pu’er's rebranded tale in tea
INSPIRATION STATION: Design Bridge and Partners stir tradition and freshness in revitalised brand story for Kungfu Pu’er Chinese tea.
Burger King sells more burgers in Taiwan with AI assistant
INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.
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