Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
In the age of AI, standing still is moving backward
AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.
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All AI, no 'aha': Has SXSW lost its creative spark?
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
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WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
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Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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