Byravee Iyer
Oct 7, 2013

What women want varies across Southeast Asia: Hakuhodo study

SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.

The survey covers lifestyles, values, purchase attitudes and brand perceptions in many categories

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