Benjamin Li
Sep 17, 2012

7-Eleven brings Hong Kong past to life with mini charms and exhibition

Convenience store chain 7-Eleven has witnessed 31 years of change in Hong Kong. Now, the brand has created a set of 22 mini charms with different classic Hong Kong icons representing different generations, including a cassette tape, rice cooker, fan, duster, Facebook 'like' icon and a QR code. Meanwhile, a roadshow exhibition with the theme 'Charms of our memories' was recently held at APM Mall in Kwun Tong to take shoppers down memory lane.

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