Ad Nut
Oct 5, 2015

Mobil-1 video leaves promise of 'Car-Fu' unfulfilled

Regional campaign: 'Car-fu', for ExxonMobil by BBDO Singapore

Mobil-1 video leaves promise of 'Car-Fu' unfulfilled

This idea for this regional campaign must have looked good on paper, but Ad Nut waited in vain for martial-arts excitement that never materialised. Where are the flying roundhouse kicks? The most violent action we get is a gust of dust and an exchange of slaps between side-view mirrors. And the latter, due to the bendy, tentacle-y special effects, actually comes across more like a strange vehicle mating ritual than a fight. Even the soundtrack is distressingly devoid of classic kung-fu sound effects (though the cheesy '70s music is OK).

Worst of all, Honda gets a lot more screentime than Mobil 1.

For the record, the campaign website will also feature "interviews with stunt drivers focusing on the benefits of enhanced engine performance, as well as sharable content featuring McLaren-Honda’s Formula 1 driver, Fernando Alonso."

CREDITS

Advertising Agency: BBDO Singapore
Executive Creative Director: Ravi Eshwar
Production Company: Stink Shanghai
Producer: Ann May Chua
Director: Eric Augier
Editor: Frederic Baudet

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.