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Here is the shortlist for the Australia / New Zealand region in the 2015 Campaign Asia-Pacific Agency of the Year awards.
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The review encompasses all its agencies, bar creative.
Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.