Marketing Media News
Byravee Iyer
Jan 26, 2015

Local agencies lose ground to international networks: Pearlfinders

ASIA-PACIFIC - Asian brands’ agency preferences shifted in 2014, with three times as many planning to review advertising in 2015 and demonstrating an openness to work with international shops as opposed to local partners, according to a new study by research firm Pearlfinders.

Study highlights shifts in agency preferences

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Less than a quarter of APAC youth find identity in brands, even fewer influenced by celebrities: Vice
Feb 23, 2023
Nikita Mishra

Less than a quarter of APAC youth find identity in ...

How important are agency brands?
Oct 3, 2024
Lucy Shelley

How important are agency brands?

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Nov 13, 2024

From ads to experiences: How experiential marketing ...

Just Published

Hari Raya 2025: The APAC campaigns you need to see
3 hours ago
Staff Reporters

Hari Raya 2025: The APAC campaigns you need to see

This year's roundup begins with standout films from Indonesia, Malaysia, Singapore, and Pakistan, with more to come.

APAC's latest media new-biz spotlight boosted by moves in China
The Knowledge
3 hours ago
Jamie Rossouw

APAC's latest media new-biz spotlight boosted by ...

The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
4 hours ago
Joseph Arthur

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Former Dentsu APAC heads launch regional B2B marketing agency
8 hours ago
Rahat Kapur

Former Dentsu APAC heads launch regional B2B ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.