Marketing Media News
Byravee Iyer
Jan 26, 2015

Local agencies lose ground to international networks: Pearlfinders

ASIA-PACIFIC - Asian brands’ agency preferences shifted in 2014, with three times as many planning to review advertising in 2015 and demonstrating an openness to work with international shops as opposed to local partners, according to a new study by research firm Pearlfinders.

Study highlights shifts in agency preferences

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