Staff Reporters
Jun 19, 2012

OMG consolidates search brands under Resolution Media

ASIA-PACIFIC – Omnicom Media Group has consolidated its search brands under Resolution Media across Asia-Pacific.

Omnicom Media Group consolidates search brands
Omnicom Media Group consolidates search brands

The move unifies all search operations running under OMD, PHD and search arm FLOW under the single Resolution Media brand.

The completion of the APAC regional roll-out comes after  global announcements that Omnicom Media Group were planning the consolidation across 40 countries.

In line with the global structure, Resolution Media in Asia-Pacific will be housed under the Annalect Group, Omnicom Media Group's technology, data and analytics division.

Lee Smith, chief executive officer for platforms in the region said this is a “natural and important alignment” that will enhance service.

He said, “We will continue to concentrate on technology and data services leadership at the centre of our client offering. Resolution will play a key role in our data and technology leadership in the region.”

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

3 hours ago

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

4 hours ago

No minibar? No problem. CCIA NSW helps hotel lovers ...

Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.

4 hours ago

Woolley Marketing: Is it pessimism or realism to ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.