Top 10 Best of Cannes 2010

New Zealand is first on the list for the Direct Grand Prix awarded Special Group Auckland. The Orcon + Iggy Pop campaign is for the country’s telco company Orcon to raise awareness on its broadband service. The project focuses on social media with Iggy Pop, the godfather of punk rock, calling out a virtual audition for New Zealand musicians. Results: 200 videos on the first 10 days, 3,500 new Orcon facebook friends, and sales boosted by 30 per cent. Here’s the making of the project.

Australia took the other Grand Prix for Asia-Pacific in the Media category. Canon’s EOS Photochains from Leo Burnett Sydney was intended to create inspirations from one person to the next. Canon gained a 67 per cent increase in market share due to the campaign. 20,000 photos have been uploaded since the launch. This breaks down to 94 photos per day. This project bagged five other awards at Cannes.

Leo Burnett offices in the rest of the regional also did well this year. The Hong Kong office tcame back with a gold for the ‘Hidden Sound’ campaign for alternative music store Zoo Records. This won a total of four awards in the Direct, Promo & Activation and Design categories. The agency spread the noise by imbedding 14 QR codes among the city to create curiosity and generate a viral reaction.

Uniqlo Calender by digital agency Projector Tokyo won a gold in the Cyber category. As well as promoting the fast-fashion brand itself, the project also demonstrates the culture and scenery of the four seasons of Japan. The project not only received clicks from Japan, but also in 217 countries and 230 million viewers.

Creative Juice Bangkok won a Design gold for Thailand, with ‘Tamiya business card' and client Siam Tamiya. The idea comes from Tamiya, which gives away cards to potential clients on a regular basis. The campaign created a business card that was more than a piece of paper and generated more interest in the market for Tamiya.

Another Design Lions gold went to DDB China for 'Green pedestrian crossing' for the Environmental Protection Foundation. The agency lay a 12.7 by 7 meters canvas with the picture of a leafless tree. Two mega-sponges soaked with green washable ink were put on either side of the road, with the idea that pedestrians would add leaves to the photo as they cross the road. The project was carried out in 15 cities in China, and more than 3,920,000 people walked through the tree. People can find the final work in the Shanghai Zheng Da Art Museum.

The ‘Spiritual Guru', ‘Royal Rajput' and ‘Kathakali Dancer' print ads from TapRoot for Transasia Papers were one of the three campaigns that won India gold in the Press category.

Y&R Jakarta is an agency to watch after winning the first Gold ever for the Indonesian market. The outdoor posters for LG came in four versions. Executive creative director is Sachin Ambekar.

Saatchi & Saatchi Sydney won five Golds for Toyota with the ‘Nothing soft gets in' campaign. This marketing campaign helped gives Toyota 4WD its best sales record in history, while the Prado brand was completely sold out.

Finally, in the Film category, Droga5 Sydney won Gold for Foster’s with the its ‘Regulars’ ad. The fully integrated campaign celebrates all types of males within Australian society. The actual march is said to have used 500 actors, 2500 extras and 150 film crews.

For more Canne's winners, go to the Cannes Lions’ website.