To announce new packaging launch, the brand will be airing its ‘Eyebrows’ commercial - originally developed in the UK - in Hong Kong. The commercial has built a significant fan base in the UK, with imitators presenting their own version of the ad on YouTube. Cadbury is reportedly hoping to bring the same buzz to the Hong Kong community.
Espousing the chocolate brand’s ‘Share the Joy’ philosophy, the TV commercial features two quirky children amusing themselves during a break.
The launch of the slide-out tray and re-sealable design is designed to make pocketing and sharing the chocolate easier.
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