Thai Airways hands bulk of creative business to JWT

Dentsu and incumbent Lowe will continue to support pieces of the Thai national carrier’s advertising efforts.

The airline is believed to had invited Lowe, which was handling the bulk of its creative assignments, and a number of its project agencies for a creative pitch in early-December as part of a mandatory bi-annual review.

“We have four major campaigns coming up and we felt that JWT’s comprehensive approach made the best sense for us. Moreover, the JWT Team displayed the passion and dedication Thai Airways needs,” said Ratanawalee Loharjun, director brand management and commercial at Thai Airways.

Bob Hekkelman, group MD of JWT Thailand, added: “The whole agency helped out with this pitch. Everyone was excited about the possibility of working on Thailand’s premier brand.”