David Blecken
Aug 29, 2008

BBC appoints Albert to drive online ad sales in Asia

ASIA-PACIFIC - BBC Worldwide has appointed Inez Albert, formerly regional sales director at Forbes,com, as digital sales director for Asia.

BBC appoints Albert to drive online ad sales in Asia
Reporting to Sunita Rajan, vice-president of sales for Asia and Australasia, advertising sales, Albert will be charged with driving regional advertising sales on BBC.com, the corporation’s advertising-funded arm aimed at an international audience. The BBC is understood to be looking to attract a greater number of Asian advertisers to the site.

Prior to her stint at Forbes, Albert also worked as marketing director for the Wall Street Journal Asia and as sales director at Wall Street Journal-owned investment news service Barrons.
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Malibu's new global campaign encourages officer ...

Created by Wieden & Kennedy London, the global campaign features Succession actor Brian Cox.

10 hours ago

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

11 hours ago

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

11 hours ago

Unsanitary practices at Abbott's baby formula ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.