The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
"Focus means saying no to 100 good ideas and saying yes to the great ones." ...
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1 day ago
The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
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1 day ago
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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2 days ago
Havas to offer staff up over $40 million in ...
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
1 day ago
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
1 day ago
It's Friday. Catch up on the week's moves and wins
We Communications, Teneo, Häagen-Dazs, Edelman, The Monkeys, VML, Burson, Moët Hennessy, The Lux Collective, and others in our weekly collection of people moves and account wins.
1 day ago
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
2 days ago
Dentsu's production arm Tag launches craft agency
The new production agency will work closely with creative teams.
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2 days ago
The return of Donald Trump: What it means for ...
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
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2 days ago
South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
3 days ago
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
3 days ago
Woolley Marketing: Why we must remember our target ...
"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you? Junk is junk at any price," Woolley writes, pointing to the futility of chasing informed consumers.
4 days ago
Top Chinese snack company faces regulatory scrutiny ...
China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.
3 days ago
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
The Knowledge
Nov 4, 2024
The new rules of sports sponsorship
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
The Knowledge
Nov 4, 2024
Billions spent on sports sponsorship: Is it ...
Our exclusive global survey reveals all.
The CMO's MO
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Oct 10, 2024
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
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Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going ...
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Jul 10, 2024
The CMO's MO: Alice Au thinks the marketing funnel ...
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Agency Report Cards 2023
Aug 6, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Mar 27, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
The Information
Mar 27, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The Information
Mar 27, 2024
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The Work
4 days ago
Biti's Hunter 'steps forward' in new branding campaign
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
3 days ago
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
Nov 4, 2024
Cathay Pacific campaign introduces new Aria Suite business class service
'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.
Nov 1, 2024
Bruce Lee-inspired crypto trading platform invokes kung fu legend in new campaign
1inch campaign asks viewers to take them 'seriousLEE'.
Oct 30, 2024
Diwali 2024: Campaigns lighting up the festive season
Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
PROMOTED
Oct 17, 2024
The Rise of the Change Makers — responding to ...
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
PROMOTED
Oct 8, 2024
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
PROMOTED
Oct 7, 2024
How the right audience data can future-proof your ...
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
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PROMOTED
Oct 4, 2024
YouTube Works Awards Southeast Asia jury commend ...
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
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BY PR NEWSWIRE