Why Thailand is a shining example of LGBTQIA+ brand leadership
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant ...
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23 hours ago
Why Thailand is a shining example of LGBTQIA+ brand leadership
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
1 day ago
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
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23 hours ago
Under Armour appoints OMD as media AOR in APAC
The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.
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23 hours ago
2025 Cannes Contenders: David Guerrero handpicks ...
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
22 hours ago
Optus appoints Accenture Song Media and Droga5 in ...
Emotive, UM Australia, and M&C Saatchi’s Yes Agency are the incumbents on the roster.
1 day ago
Samsung Electronics names Publicis Chemistry as social-media AOR
Following a closed-door pitch process, the new contract consolidates Samsung Electronics Singapore’s social, media, and CRM business in Singapore under Publicis Groupe.
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2 days ago
Marketing budgets hold at 7.7% in 2025: Gartner CMO ...
Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.
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2 days ago
PHD wins Bunnings media mandate after competitive pitch
PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.
May 29, 2025
APAC Power List 2025: The region's most powerful ...
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
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4 days ago
Southeast’s Asia’s top 50 brands 2025
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.
4 days ago
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
The Knowledge
2 days ago
Award-winning economist Tim Harford on the three ...
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
May 28, 2025
‘Endless brand growth on a finite planet is a ...
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
May 27, 2025
Highlights from two glorious days of Campaign360
Hundreds of brand marketers came together for two days of insight-packed conversations shaping the future of modern marketing.
May 29, 2025
David Droga to step down as CEO of Accenture Song
He will take on a 'broader strategic role' across all of Accenture as vice chair.
Agency Report Cards 2024
1 day ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
1 day ago
Agency Report Card 2024: Havas Creative
Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?
The Information
May 28, 2025
Agency Report Card 2024: Hakuhodo
Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.
The Information
May 26, 2025
Agency Report Card 2024: FCB
Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.
Market Shake-ups
4 days ago
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
May 22, 2025
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.
May 19, 2025
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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May 14, 2025
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The Work
May 30, 2025
Can’t find a clean public toilet? Buktupup to the rescue
BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.
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May 28, 2025
Can a 'winter internship' persuade Aussies to love winter?
The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.
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May 22, 2025
A rousing speech about making your beer dreams come true
Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.
May 21, 2025
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
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May 23, 2025
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
Focus
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
May 28, 2025
Where to draw the line with AI: Lessons from Yahoo, ...
In a fast-evolving AI landscape, marketers from Yahoo, Geox and UNI China share where they push forward—and where they push back.
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PROMOTED
May 28, 2025
How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
PROMOTED
May 22, 2025
How top brands adapted to the changing tides: Three ...
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
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PROMOTED
May 14, 2025
Why the world’s most effective campaigns share one ...
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
Most Read
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BY PR NEWSWIRE