'I'm dreaming of AI that reads our thoughts': Ant Group CMO
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by ...
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21 hours ago
'I'm dreaming of AI that reads our thoughts': Ant Group CMO
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
19 hours ago
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
18 hours ago
WPP boss Mark Read hits back at employee vitriol ...
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
1 day ago
Chinese prosecutors seek lengthy prison sentences ...
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
1 day ago
Jane Lin-Baden and Tara Ford among Cannes Lions ...
Awards submissions for the festival are open until 10 April.
20 hours ago
Singtel's attempt to reimagine LNY traditions misses the mark
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
19 hours ago
Weekly roundup: Key industry moves and wins
From Havas Media to Porsche, this week has seen major new appointments and account wins.
1 day ago
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
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1 day ago
Meta's shameful conduct policy is a 'green light' ...
Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.
1 day ago
Stagwell to acquire ADK Global
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities including integrated marketing and media expertise worldwide.
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1 day ago
AI without personality is a brand killer: How to ...
Generative AI’s efficiency comes at a cost: a creeping uniformity that threatens to erase brand identity. Accenture’s new report discusses why brands must give their AI a bold, unique personality—or risk fading into obscurity.
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2 days ago
TikTok ban looms: Meta and YouTube positioned to gain
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
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2 days ago
X escalates fight against advertisers
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
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3 days ago
Publicis Groupe unites Leo Burnett and Publicis ...
The network includes 15,000 people across 90 countries.
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2 days ago
One year on: Running an indie and the price of ...
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
The CMO's MO
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Jan 6, 2025
The CMO's MO: Agoda's global CMO on why the future ...
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
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Nov 8, 2024
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
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Oct 10, 2024
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
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Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
Top 50 Brands
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Jan 8, 2025
Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
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Nov 22, 2024
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Nov 11, 2024
Top 10 electronics brands in Southeast Asia
Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Oct 28, 2024
Top 10 fashion brands in Southeast Asia
Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The Work
1 day ago
Vivo Thailand captures the bond between teachers and students
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
The Information
1 day ago
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
3 days ago
Suntory Boss Coffee fuels celeb chef Andy Hearnden
The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.
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4 days ago
Remember discmans? Apple's Lunar New Year film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Jan 9, 2025
John Wick lookalike goes to battle to sell his car
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
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Feb 27, 2025
Campaign China Summit 2025
We're thrilled to announce Campaign China Summit 2024 returns to Shanghai on 27 February, 2025!
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
PROMOTED
Jan 3, 2025
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
PROMOTED
Dec 19, 2024
AOY Insights: How Publicis Groupe arrived at a ...
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
BY PR NEWSWIRE