Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a ...
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12 hours ago
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
The Information
12 hours ago
Bacardi picks agencies for trio of global creative ...
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.
4 hours ago
Hakuhodo International Indonesia appoints 15 new ...
The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.
PROMOTED
3 days ago
Cutting through complexity with humanised communicat...
At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
3 days ago
The CMO's MO: Unilever's global marketing VP for personal care on balancing the ...
To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.
1 day ago
Accenture Song enters global new-business league ...
The $42 million media win for the Virgin Mobile Australia parent helped the 'cagency' push into the top ten.
1 day ago
Asia-Pacific Power List 2025: Astrud Burgess, ANZ
Astrud Burgess has quietly raised the marketing bar—reviving a campaign to help prevent fraud losses, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.
1 day ago
Ogilvy PR names new APAC president as Emily Poon exits
Richard Brett, currently CEO of Ogilvy PR ANZ and Ogilvy Health Australia, will take over the regional role on August 1st.
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1 day ago
Meta hit with second fine in Taiwan over Facebook ...
Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.
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2 days ago
Thailand's Top 50 brands 2025
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
2 days ago
Why Chinese youth engage in 'emotional consumption'
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
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3 days ago
Preparing for the open agentic web: What brands ...
As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.
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3 days ago
A small step for Cannes, not a giant leap for Asian ...
Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.
Agency Report Cards 2024
The Information
Jun 27, 2025
Agency Report Card 2024: Wavemaker
It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.
Jun 26, 2025
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
Jun 26, 2025
Agency Report Card 2024: VML
Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
The Information
Jun 24, 2025
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Market Shake-ups
May 30, 2025
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
May 22, 2025
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.
May 19, 2025
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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May 14, 2025
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The Work
1 day ago
HSBC celebrates 160 years with vibrant murals across Hong Kong’s 18 districts
INSPIRATION STATION: Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC, celebrating the city’s heritage and community as part of its 160th anniversary.
1 day ago
Why Parkinson's patients in Thailand are encouraged to say a prayer
Dentsu Creative Thailand worked with Vijara Hospital to create the 'Praykinson' app to help patients improve their speech through prayer.
2 days ago
Why are Aussies 'ooohing' over this SUV?
The work by Thinkerbell for the Haval 6 Hybrid elicits plenty of reactions, but we're not sure why.
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Jun 27, 2025
How do you like your coffee? Shaken by the streets!
A new coffee brand enters Vietnam's saturated market with a creative twist on delivery.
Jun 18, 2025
Cannes Lions 2025: See all of the Grand Prix winning work this year
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
Focus
There's only one YouTube
Engaging for Fans, Effective for Brands
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Indies as one
The world's top independent agencies
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Events
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
2 days ago
Beyond buzzwords – Moving purpose from marketing to ...
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
PROMOTED
3 days ago
Cutting through complexity with humanised communicat...
At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
PROMOTED
3 days ago
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
PROMOTED
Jun 10, 2025
Microsoft at 50: How the tech giant is reimagining ...
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
Most Read
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BY PR NEWSWIRE