'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on ...
1 day ago
'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
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The Knowledge
1 day ago
OMD takes the lead as EssenceMediacom drops out of ...
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
1 day ago
Australia and India lead the Grand Prix tally at ...
Spikes Asia 2025 concluded last night in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
1 day ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
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1 day ago
2025 winners for Event Marketing Awards announced ...
Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
23 hours ago
Catch all the weeks moves and wins here
The latest people news and business developments from Amazon, Ogilvy, RGA, Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM, and more in our weekly roundup.
2 days ago
The cookie stays crumbled: APAC experts weigh in on ...
After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
1 day ago
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
1 day ago
Mondelez reveals strategy behind 'Oreo Milky Way ...
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
2 days ago
Global ad spend surpasses $1 trillion, APAC to play ...
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
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3 days ago
As US slams door, can the rest of the world offer ...
Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.
1 day ago
When brands become the villain: Lessons from Coffee ...
The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.
2 days ago
Do podcasts have a measurement problem?
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
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4 days ago
Why B2B influencers are an essential spend for ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
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3 days ago
ROI index charts rise of Moloco and Reddit ...
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
Agency Report Cards 2024
Apr 3, 2025
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
Apr 3, 2025
Agency Report Card 2024: Wavemaker
It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.
The Information
Apr 3, 2025
Agency Report Card 2024: VML
Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
The Information
Apr 3, 2025
Agency Report Card 2024: UM
UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
Top 50 Brands
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Jan 21, 2025
Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Jan 8, 2025
Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
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Nov 22, 2024
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Nov 11, 2024
Top 10 electronics brands in Southeast Asia
Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The Work
3 days ago
Telstra unveils cinematic silent films—as a reminder to silence your phones
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.
3 days ago
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Apr 16, 2025
Spikes Asia Awards 2025: Campaign picks its favourite contenders
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.
Apr 15, 2025
Yousician's new campaign hits a familiar chord: Good intentions, terrible song ...
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
Apr 14, 2025
Cathay flies over Hong Kong's former airport for nostalgic stunt
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
22 hours ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
PROMOTED
Apr 21, 2025
Eos and Mischief @ No Fixed Address scoop top Effie ...
Twelve campaigns revealed as Global Grand Effie winners
PROMOTED
Apr 11, 2025
Effie reveals 58 contenders for global effectiveness...
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
PROMOTED
Apr 7, 2025
How Shopee is powering the next wave of content-driv...
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
Most Read
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BY PR NEWSWIRE