Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets
The OMG agency beat incumbent Mindshare in a pitch to oversee the network's ...
16 hours ago
Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets
The OMG agency beat incumbent Mindshare in a pitch to oversee the network's theatrical and streaming divisions across key markets in the region.
1 day ago
Martin Sorrell on 'lack of strategy' at Omnicom and ...
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
15 hours ago
Sweta Mehra joins NAB as executive general manager
ANZ’s former CMO joins a competitor bank as general manager for personal everyday banking.
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16 hours ago
Meghan Markle’s ‘As Ever’ sparks logo and brand ...
Critics accuse Meghan Markle of copying a NYC brand name and a Spanish town’s 14th-century coat of arms for her new lifestyle brand, As Ever.
15 hours ago
A sweet KitKat break-time signal for Manila businesses
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
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1 day ago
Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
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16 hours ago
Call for entries: Campaign Asia-Pacific’s 2025 ...
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
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1 day ago
Ramadan reset: Economic pressures are changing how ...
Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.
1 day ago
Pay-to-play pitches putting fair competition at ...
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
2 days ago
Which agency was crowned the global new-business ...
Publicis Media edges closer but is unable to knock the Omnicom shop from the top.
1 day ago
Ogilvy names Clare Lawson as global president of ...
Lawson is promoted from global chief client officer.
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1 day ago
Facebook, YouTube most popular social media ...
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
The Information
20 hours ago
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
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3 days ago
How indies are closing the gap between holding ...
In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.
2 days ago
Delicia Tan adds Singapore to remit in Edelman ...
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.
Creative Minds
14 hours ago
Creative Minds: Fachrul Rizal considers advertising ...
Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.
Feb 14, 2025
Creative Minds: Sally Anderson is always asking ...
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
Feb 7, 2025
Creative Minds: Kartik Smetacek loves the simplicity...
Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.
Jan 31, 2025
Creative Minds: Jereek Espiritu pushes his ideas to ...
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Representation Matters
20 hours ago
Gen Z isn't buying Black History Month campaigns ...
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
2 days ago
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
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Feb 13, 2025
The boys’ club still runs Australian advertising—and...
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
The Work
1 day ago
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
2 days ago
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
2 days ago
'Everyone Must Go' tagline for NZ Tourism slammed
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.
1 day ago
Perfume brand Creed ropes in famed ‘snow artist’
The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.
3 days ago
Marubeni banks on J-Pop singer Ado's mystique in new commercial
In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Feb 27, 2025
Campaign China Summit 2025
We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025!
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Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
PROMOTED
Jan 3, 2025
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
Most Read
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BY PR NEWSWIRE