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The Knowledge

GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings

Meanwhile PHD supported by retentions in China remains firm on the top.

Diwali 2024: Campaigns lighting up the festive season

Controversial new Meta tool optimises campaign performanc...

Starcom Australia CEO exits

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings

The Knowledge

16 hours ago

Nikita Mishra

GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings

Meanwhile PHD supported by retentions in China remains firm on the top.

Diwali 2024: Campaigns lighting up the festive season

17 hours ago

Staff Reporters

Diwali 2024: Campaigns lighting up the festive season

Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.

Controversial new Meta tool optimises campaign performance without notifying advertisers

17 hours ago

Robin Langford

Controversial new Meta tool optimises campaign ...

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

16 hours ago

Starcom Australia CEO exits

Nick Keenan has departed the agency after serving as its CEO for over four years. The search for a new leader is underway.

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

15 hours ago

Staff Reporters

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

This GPS tool helps parents avoid fast-food routes

16 hours ago

Ad Nut

This GPS tool helps parents avoid fast-food routes

Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.

What will it take for female creatives to get the recognition they’ve long been denied?

2 days ago

Matthew Keegan

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Mainland Chinese expats in HK favour Douyin and WeChat: report

1 day ago

Minnie Wang

Mainland Chinese expats in HK favour Douyin and ...

TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.

1 day ago

Dyandramitha Alessandrina

How brand cross promotion can overcome limitations ...

Innovative brand collaborations can break through market clutter—but only when partners align on values, audience, and messaging. Missteps in these areas risk confusion and lasting reputational damage.

2 days ago

Matthew Keegan

Top 10 fashion brands in Southeast Asia

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

What to do about China? The question facing many Western advertisers

2 days ago

Ian Whittaker

What to do about China? The question facing many ...

As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?

Top agencies abandon Campaign Brief amid growing controversy

2 days ago

Nikita Mishra

Top agencies abandon Campaign Brief amid growing ...

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

Creative Minds: Harshmeet Kohli on dedicating a year to dating for 'art’s sake'

2 days ago

Staff Reporters

Creative Minds: Harshmeet Kohli on dedicating a ...

A quirky final-year project and a bit of luck landed Lenskart's creative director her first gig at Ogilvy Singapore, and there's been no looking back since.

Tech On Me: The potential winners and losers of a Google break-up

Oct 25, 2024

Matthew Keegan

Tech On Me: The potential winners and losers of a ...

With a possible break-up of the tech giant's businesses on the cards, we examine the potential winners and losers in the fight for the future of digital advertising.

The AI energy crisis: Who bears responsibility?

Oct 23, 2024

Nikita Mishra

The AI energy crisis: Who bears responsibility?

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

The CMO's MO

Oct 10, 2024

Staff Reporters

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

Aug 13, 2024

Nikita Mishra

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Agency Report Cards 2023

Aug 6, 2024

Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

Why a Korean tax filing app is giving caregivers a break

1 day ago

Ad Nut

Why a Korean tax filing app is giving caregivers a break

No, not a tax break. The '3.3 cm of Happiness' campaign by Innored created folding chairs for health care workers to give their legs a rest in work that reinforces a brand's purpose with its customer base.

Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith

Oct 25, 2024

Charlotte Rawlings

Moncler experience examines 'genius' with collections by Donald Glover and Willow ...

The digital experience was created by RGA UK.

Googlies on Google: A curiosity-driven game for search

Oct 25, 2024

Campaign India Team

Googlies on Google: A curiosity-driven game for search

The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

Licence to thrill: Corvette races the Melbourne streets in new campaign

Oct 23, 2024

Ad Nut

Licence to thrill: Corvette races the Melbourne streets in new campaign

Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.

Superloop wants to set Aussies free from slow internet

Oct 21, 2024

Ad Nut

Superloop wants to set Aussies free from slow internet

The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.