Cannes Lions 2025: APAC winners

The Cannes Lions International Festival of Creativity is underway in the south of France and Campaign Asia-Pacific is keeping track of all the region's top winners.  

Each day we'll highlight all the latest Gold and Grand Prix winners, along with a full table of all the metal winners. 

Click here for all of Campaign's Cannes Lion related coverage.

DAY 4 WINNERS* 

*Silver and bronze winners have been released for Day 4 with Gold and Grand Prix awards being announced overnight in Asia-Pacific hours. Any Gold & Grand Prix APAC wins in these and other categories will be updated here first thing Friday morning.

HIGHLIGHTS: DAY 3

Campaign: Vaseline Verified 
Award & Category: Grand Prix for Social & Creator, Gold for Media
Agency & Brand: Ogilvy, Singapore for Unilever (Vaseline)
Market: Singapore

Campaign: Lucky Yatra
Award & Category: Grand Prix for PR, Gold in PR, Direct
Agency & Brand: FCB India, Mumbai for Indian Railways
Market: India

Campaign: Sato 2531
Award & Category: Gold, Creative Data
Agency & Brand: Dentsu Digital, Tokyo
Market: Japan

Campaign: Acko Tailor Test
Award & Category: Gold, Creative Data
Agency & Brand: Leo, Mumbai for Acko
Market: India

Campaign: Erase Valentine's Day
Award & Category: Gold, Social & Creator
Agency & Brand: Ogilvy, Mumbai for Mondelez: Cadbury 5 Star
Market: India 

DAY 3 FULL WINNERS LIST

DAY 1 & 2 APAC GRAND PRIX & GOLD WINNERS

Campaign: Vaseline Verified 
Award & Category: Grand Prix for Health & Wellness
Agency & Brand: Ogilvy, Singapore for Unilever (Vaseline)
Market: Singapore

Campaign: Lucky Yatra
Award & Category: Gold in Outdoor
Agency & Brand: FCB India, Mumbai for Indian Railways
Market: India

Campaign: Better on a Better Network
Award & Category: Grand Prix & Gold, Film Craft
Agency & Brand: Bear Meets Eagle on Fire, Sydney for Telstra
Market: Australia

Campaign: Night Fishing
Award & Category: Grand Prix, Entertainment
Agency & Brand: Innocean & Hyundai Motor
Market: South Korea

Campaign: No Labels
Award & Category: Gold, Industry Craft
Agency & Brand: Dentsu Inc, Tokyo for Nikka Whisky
Market: Japan

Campaign: Eye Test, Eye Scan, Eyecare
Award & Category: Gold, Industry Craft
Agency & Brand: VML, Sydney for 1001 Optometry
Market: Australia

Campaign: Donkey
Award & Category: Gold, Film Craft
Agency & Brand: Revolver, Bear Meets Eagle on Fire,+61, Sydney for Telstra
Market: Australia

Campaign: The Best Place in the World to Have Herpes
Award & Category: Lions Health & United Nations Grand Prix for Good; Gold in Health & Wellness
Agency & Brand: Finch Sydney and Motion Sickness Auckland for the NZ Herpes Foundation
Market: Australia/New Zealand

Campaign: Make Love Last - Bedroom
Award & Category: Grand Prix for Pharma
Agency & Brand: Viatris (Viagra)
Market: Mainland China

Campaign: Ink of Democracy

Award: Gold in Print & Publishing
Agency & Brand: Havas, Mumbai for The Times of India
Market: India

APAC LIONS BY CATEGORY

HIGHLIGHTS: DAY 1

Monday witnessed a great start for Asia-Pacific brands and agencies, earning no fewer than 22 Lions in the Health & Wellness, Outdoor, Pharma, Print & Publishing and Audio & Radio categories. This already amounted to nearly a quarter of APAC's metal haul from last year on just the first day. 

But the even bigger story came courtesy of the Grand Prix sweep of all three health related categories awarded to APAC campaigns. See these below.  

India easily led the 'A-PAC' after the first day with nine Lions. Australia ands New Zealand came next, each with five, though two of these are shared awards between both countries for 'The Best Place in the World to have Herpes'.  By agency, Ogilvy was tops with six Lions, followed by FCB with four and DDB with three.

HIGHLIGHTS: DAY 2

Tuesday was a great day for Australia, which picked up nine awards as it surged past India to lead the Lion hunt among Asia-Pacific markets thanks to its prowess in the 'Craft' categories.

Central to this was Telstra's triumph in Film Craft, where its work with Bear Meets Eagle on Fire won the Grand Prix for 'Better on a Better Network' and went on to win two more Gold, a Silver and Bronze when combined with its 'Donkey' and 'The Shoemaker' campaigns. Meanwhile, VML Sydney's work for 1001 Optometry yielded a Gold in Industry Craft. 

The other APAC-based Grand Prix went to South Korea's Innocean and Hyundai Motor in Entertainment for its 'Night Fishing' short film shot entirely by cameras on Hyundai cars.

Tuesday's awards included the four Entertainment categories, including Gaming, Sport and Music, though APAC only a managed a single Silver in each of the latter three (see winners below). Other key winners in the 'Craft' categories were Dentsu Inc Tokyo's Gold 'No Labels' campaign for Nikka Whisky in Industry Craft and Kazakhstan's G Force's second ever Lion, a Silver for 'Saltanat Light' on behalf of client Citix. 

APAC also added seven Lions in the Design category, though all of them were Bronze. 

Australia took the lead among APAC markets with 16 awards, already matching its 2022 totals and bearing down on last year's mark of 18. India was firmly in second place with 12, still poised to have its best showing since its record year in 2022.  Further back was a battle for third place by New Zealand (7), with Japan (6) and Mainland China (5) close behind. Mainland China already has its highest award totals at Cannes since 2022.