Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
The network is calling the solution the advertising industry’s 'first large marketing model'.
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
IPG is the incumbent.
Mindshare is the incumbent.
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