Advertising
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
Mark Read: 'People are happier when they’re in the office'
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
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Dentsu powers-up retail media networks with 'world first' attention data
Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.
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2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces
Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.
China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
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Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
Agency Report Card 2024: Havas Media
Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
2025 Cannes Contenders: UltraSuperNew creatives place their bets
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.
Woolley Marketing: Does the work still do the talking?
There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, even award-winning work needs a story to grab attention.
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Why Thailand is a shining example of LGBTQIA+ brand leadership
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
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2025 Cannes Contenders: David Guerrero handpicks top work for Lions
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
Agency Report Card 2024: Havas Creative
Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?
Move and win roundup: Week of June 2, 2025
Robert Morgan announces his retirement after 46 years with Clemenger Group, Ogilvy India relaunches its consulting practice under Neeraj Bassi, and major agency hires and client wins shake up the APAC advertising landscape.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
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